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Glenn Llopis seems to fit into the world of business self-help gurus. I don’t know of his work, but I read this Business Week interview with him, in which he says things like, “We can re-propel the entrepreneurial spirit once again if we can persuade business leaders to adopt a new way of thinking.” Llopis founded the Center for Innovation and Humanity and is the author of Earning Serendipity.

Llopis writes about “ethical innovation,” in which businesses create profits while helping the environment and doing good things for the world. In the interview, Business Week seems skeptical of the idea. The writer asks, “Isn’t it a tall order to ask small business owners to incorporate social goals, especially right now when so many of them are struggling just to keep their companies afloat and avoid layoffs?”

Still, she’s interested in the idea of a legacy. What’s the difference between making a mark and leaving a legacy? She asks.

I find this part interesting. Even here in a magazine focused on the bottom line and author seeking to help “employees establish personal brands,” even here people are thinking about death—though obliquely. Llopis says a legacy means more than profit. “Look, I can have a prospering business right now, but what good is it if it’s not affecting society or changing lives?” He continues, “If you’re not interested in leaving a larger legacy than wealth or social status, you’re in business for the wrong reasons.”

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